Getting the "Share The Road" message out to both motorists and bicyclists is vitally important. The State of Illinois has deemed it important enough to issue specialty license plates containing the message. Apparently, the message is gaining some traction; enough that even a car company is promoting it. Check out this recent ad from KIA:
The commercial states that KIA started out as a bicycle company. According to Wikipedia's entry for the company, "Kia was founded on June "9, 1944 as a manufacturer of steel tubing and bicycle parts by hand."
Thanks to Urban Velo for posting this video.